Yard Sign Bandit Snipe Sign Placement Distribution Marketing
Yes we print and distribute or if you already have signs ready to go, we can take the weight off you and get those yard signs out into the world!
However , what ever you call this type of campaign this is definitely a great way to gain attention fast and on a somewhat temporary scenario in marketing.
We only call this temporary because most campaigns can last over a few weeks time but get a high volume of impressions in an area. These are like having hundreds of billboard signs out in the field and can get millions of impressions for a far lower cost than doing PPC type advertising or having 1 billboard up on a busy highway.
We don’t sugar coat things here. Bandit snipe yard signs are often a GREAT way to get phone calls but you have to know that there are some pros and cons with this type of advertising.
- The number of yard signs that go out needs to be a volume high enough in a targeted area to get traction.
- Too little will generate nothing
- Too much saturation may lead to more sign complaint calls than leads generated.
- Too low of a frequency may lead to less exposure over time.
- The call to action on the yard sign placement is key. Too much info on one tiny lawn sign leads to … Well… no leads!
- Your message on the lawn sign should be straight to the point .
- ie. “MAX TAX REFUND” 800-xxx-xxxx CASH OUT NOW
- Your message on the lawn sign should be straight to the point .
- Colors and cost of the print itself on bandit signs:
- Each unit should be limited in number of colors used on the sign. This not only keeps the attention focused but will lower your cost on the print end of the campaign.
- Too many colors may confuse
- Timing of placement of snipe signs:
- Some campaigns are dropped and picked up on weekends
- Some campaigns are dropped in higher volume during a specific time line to promote an event or specific scenario.
- We often do distribution at night when the traffic is lower to capture the next wave of morning traffic.
- For short term events we offer drop and pickup services.
- Compliance:
- Many city areas have rules or ordinances against certain signage. Some places are more militant than others. We help in this by assuming the liability of where our people in the field put out the signage.
- Target strategy of lawn sign distribution:
- We distribute where it makes sense
- Either we target the higher universal traffic areas to blanket the approach or we target specific areas of interest.
- We distribute where it makes sense