Gorilla or guerrilla marketing grassroots street team superstars :)
We occupy & Pop:
We occupy the area and target the right spot to make your item POP!
We don’t just hand out materials to random people . We target the right audience and do our best to get the hype up about your brand and get people involved and active.
Public Relations and Publicity:
We have put together campaigns for many others in the past and have seen which tactics work and what tactics to be aggressive over and how to bring new ideas to life.
Research & Development:
Our street team & brand ambassadors do more than just promote… We collect valuable data from the reactions of the people on the street and at trade show booths . This empowers for making crucial and cost saving approaches in future endeavors of marketing or may show you that something needs to be adjusted with the product prior to full launch.
It’s not just about the sales in 2019… Or is it?
In the end, it’s actually ALL about sales.
Of course that is the main perspective of the business owner.
The customer or end user isn’t on that train. They don’t want to be a number . They want to be people that buy things they need or want and treated as humans and not like they are in line at some government office waiting for their turn to pay for taxes, get a license or SS card.
People Simply are buying emotionally and then defending their purchase logically… The more emotional you can get with your brand and have that intimate connection, the more likely your customer will return and come back for more. Or at least remember your campaign in the midst of a sea of other marketers fighting over your target.
Brand Ambassadors wear many hats in addition to sales:
Our agency has handled many facets for brands in consumer education, marketing on the street and supporting contests, giveaways and other larger scaled talent needs.
Our team engages customers on social media platforms and helps start the buzz.
SXSW Gorilla Marketing Grass Roots Street Team Services:
Every March Austin’s downtown , 6th street and the area around the convention center becomes bombarded with new ideas, thousands and thousands of people and a sea of new people all up in your business trying to show you what the latest and greatest gadget or app or new music is.
The facts:
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SXSW is an excellent space to bring your product, film, cause or music to promote.
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Our agency has spent the last decade fine tuning what works and what doesn’t work in the sea and crowd of crazy guerrilla marketers out on the street with their teams trying to get you to interact.
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Grassroots and at the street level is by far still the best form of advertising next to word of mouth. Because this is where the word of mouth can start and can procure .
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Every street team plan has to have a plan of action or a call to action .
If you aren’t standing apart from the rest of the crowd then you aren’t standing out!
Grassroots marketing team:
The trick is to keep the person coming back or to at least have a way to capture their social media or their email or some way to connect .