Experiential marketing brand team Austin TX SXSW 2023:
2023 SXSW Experiential marketing is the experience that you leave your target audiences behind with by hiring us to rope them in with our energy lassos.
Sampling is a great way to get a food or beverage or super food or new energy or supplement into the masses for not just awareness but to show effectiveness or to get the taste buds of the pallet warmed up to your new product.
Same is true for other non-edible types of products or services.
Make sure to collect that data !
- Emails unlock the magic of re- marketing and having opt-in allows the ability to keep up the follow up post the event .
- Opt- in Cell phone numbers to text are also effective.
- Trading a social media tweet, like , post or engagement also works.
Validation of the email on site is also Key!!!!
In a past campaign we collected 300 emails . Out of those 300 , we scrubbed them to see how real they were …
69 came back Real! Whilst the rest were duds!
How do we combat collecting valid emails and cell phones when in production with our activation campaigns?
We have our tricks . 🙂
When we do our activation we can also create and have this technology available to our team as a resource . If an email comes back as not valid, then we can ask the patron for a different one or let them know that something may not be right .
When we call people out , we often see an influx of people willing to correct their deception and give you REAL data you can sink your re-marketing and re-targeting into ! 🙂
Of course our brand ambassador team is tactful in this endeavor and we never want a patron of the event to feel conflict or tension .
Make sure to reconnect with the target audience in your campaign.
Our experiential marketing brand ambassador team is great and friendly but if the rehash factor is not present then your budget went to waste .
Brand Ambassador Giveaway Services to make an experiential impact at SXSW 2023.
- Call to action must be compelling enough and “cool” enough to make a lasting impact.
- Simple passing out of flyers and brochures do nothing unless it’s doing something for the People receiving it .
For centuries ancient brand ambassadors would work with scribes to pen flyers on papyrus and pass it out. Back in the day this practice was effective but only to those who could read . It was effective because the paper was cool and unique .
Make the brand ambassador service unique when you hire us!
In all seriousness this is true about today because a simple flyer is not enough to get people to engage .
Target audience is key.
Coolness is key.
Call to action is the biggest key for opening doors. If its not in for them , they won’t care!
Replay value of the item giveaways or the experience is key.
Especially when marketing at a big trade show like SXSW 2023 where your brand has to be unique to stand out against the rest of the marketers out on the street.
Getting more traffic to your trade show booth can also be as simple as the call to action that is used by the brand ambassador team .
Studies show that the most memorable and the most effective giveaway items are ones that people will find useful at home or on the go.
If a digital download or new super app is your conversion desired then expect the old par quid quo mentality.
To get a user to download a trade must take place . People will not have a sense of urgency to want to have the download unless they are bribed !
We have developed an idea book of different Types of giveaway items that work well with leaving an impression.
Contact us and we will send you a free copy to review .
Or call us direct to help make your experiential marketing campaign vision a reality : (512) 831-3661